
His style is decidedly out of the ordinary and unconventional, his clothing collection is inspired byfast food restaurants and his style by icons such as Mickey Mouse. He has often been defined asthe “Jeff Koons of fashion” because of his use of iconic Pop culture references. Madonna, Rihanna,Kanye West, Björk, Katy Perry, Gwen Stefani, Agyness Deyn, Lady Gaga, Yelle and HayleyWilliams, to name but a few, are all great fans of his designs.
Karl Lagerfeld said in the newspaper Le Monde that he is the only designer who could ever takehis place at Chanel. Highly colourful iconic and humorous prints, together with bold use of colour,are his distinguishing mark. We are talking about the American designer Jeremy Scott, who haslaunched a collaboration with Swatch to create three truly special watches. Pop, curious, fun,outside the box, each watch of this limited edition is on sale at a price of 50 euro. There are threedifferent models: a white watch with Scott’s (detachable) iconic wings on the sides of the casing, awatch with a strap in the form of yellow lightning flash and a black watch with a baroque style goldframe (also detachable) surrounding the dial.

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