Go eco, cycling

Biking is a trend. It is not just a fashion trend; the European Union is listing 10 reasons why we should all cycle. First of all improves your health and makes you live longer, it does not require fuel and helps burn calories.

Cyclists and their bicycles take up very little space, are silent and move without producing pollution and, interestingly, people who use bikes to get around have a greater predisposition to purchase and spend more.

In times of economic difficulties such as these, there are people who prefer bikes to reduce power consumption, or those who do so simply as followers of the “Giro d’Italia” that took the track on Saturday in Denmark and touches many places of our peninsula (you can follow it here).

The movement of pro-bike involves people at all level of society, including people of every age, gender, employment, and goes beyond boundaries of reality and has also joined Twitter with the initiative #savethecyclists.

Among the supporters of the two wheels, there are always more people who decide to organize a sustainable holiday; anyone who wants to try this type of holiday can have a look at the Lonely Planet guidebook “Italy cycling”; the most comprehensive on the market, if you want to cross the country and choose different routes, depending if you prefer to focus your journey on food, urban, trendy, countryside or seaside.

The people who prefer this type of vacation do not just want fun on holiday but also try to connect with nature through silence, and places untouched by the masses.

In Great Britain recent studies conducted by Mintel discovered that 1 in 2 English people between the age of 35 – 45 with a high income has a higher receptiveness to buy a luxury bicycle than someone with a lower income. The fashion eco trend is really important and fashion conscious people follow it for this reason rather than to use it to get in shape.

For those interested in reading more about this hopefully lasting and spreading phenomenon, you can found a booklet called “Bike Snob” at the library, which has lots of funny and sarcastic suggestions on how to maintain and keep your bike.

For those followers who prefer a bicycle that combines style, comfort and technical features, you can take a look at the old bicycles produced by Wilier, an old historic cycling house born on 1906. Wilier has reproduced a core line called the “Single Speed Collection”, available in two styles the “Toni Bevilacqua” and the “Pontevecchio”. These two styles combine great innovation with a vintage feel and they are available in blue and black for the Toni Bevilacqua and in lime for the Pontevecchio.